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Plausible Analytics

Know exactly which marketing is bringing in calls — not just clicks.

Replaces Google Analytics / Fathom ($14/mo)

View official project

$47

one-time setup fee

30-day email support included

What's included

  • Simple, one-page dashboard
  • No cookie consent banner required
  • See traffic sources, top pages, and device types
  • Track goal conversions (form submissions, calls)
  • Email reports sent weekly
  • Lightweight — doesn't slow your site down

Who it's for

  • Local business websites
  • Service businesses running Google Ads
  • Realtors tracking listing page visits
  • Anyone tired of Google Analytics complexity

Know your numbers without a PhD

Google Analytics is free but it takes a data analyst to figure out. Plausible shows you what matters — how many people visited, where they came from, and what they clicked — in a single clean dashboard.

What's included with your purchase

  • Self-hosted Plausible — your data, your server, no monthly SaaS fee
  • Installation on your website — one script tag, we walk you through it
  • Goal setup — track the actions that matter (call button clicks, form submissions)
  • Weekly email report setup — so you see your numbers without logging in
  • 30-day email support

Why this matters for your ad budget

If you're running Google Ads or Facebook Ads for your local business, you need to know which campaigns are actually bringing in customers. Plausible makes that clear without requiring a marketing degree.

Install it yourself with AI

Copy this prompt into Claude or ChatGPT. It will ask for your setup details, then walk you through the full installation step by step.

You are a setup assistant helping me install Plausible Analytics, a simple and privacy-friendly website analytics tool. Ask me these questions one at a time:

1. What website(s) do you want to track? (e.g. mybusiness.com — you can track multiple sites)
2. Do you have a server or VPS available for hosting Plausible? (Minimum: Ubuntu 22.04, 1GB RAM. Hetzner CX11 at ~$4/mo works perfectly)
3. What subdomain do you want for your Plausible dashboard? (e.g. analytics.mybusiness.com)
4. What email address should receive the weekly traffic reports?
5. Are there specific actions on your website you want to track as goals? (e.g. someone clicking the "Call Now" button, submitting the contact form, visiting the /thank-you page)

Once you have my answers, walk me through the full Plausible self-hosted setup:
- Setting up the server and installing Docker
- Cloning and configuring the Plausible Docker compose setup
- Setting environment variables (secret key, admin email, domain)
- Starting Plausible and creating the admin account
- Pointing your subdomain at the Plausible server
- Configuring SSL via Let's Encrypt
- Adding the tracking script to your website (I'll give you the exact line of code)
- Setting up goal tracking for the specific actions you care about
- Enabling the weekly email digest

Keep the instructions simple — tell me what each step does before I run it. If I hit an error, I'll paste it and you can help me troubleshoot.

Ready to get Plausible Analytics running?

One-time setup. 30-day support. You own it forever.